Natalie Mills is a leading ladies fashion, jewelry, and accessory brand – styling women globally with a “Luxury for Less” concept.
We pride ourselves as trend setters and styles leaders in fashion, incorporating our signature design elements into all our collections. Our team of brilliant designers have incorporated many unique fashionable elements into each and every piece – encapsulating the uniqueness of our brand! Our vast collection of jewelry, hats, visors, bags & purses, face masks, foot wear and head wear encompass all design styles – offering the perfect accessory to make you sparkle and feel fabulous.
We aim to offer our clients must-have pieces for every occasion at an attainable price point. Each season, we create awe-inspiring styles with the latest color palates and trends. Our unique designs are inspired to create intrigue and conversation and mirror the uniqueness we all embody. There is always more than meets the eye and this profound message is articulated into all of our fashionable collections! All our pieces come exquisitely packaged, making Natalie Mills - the perfect gift!
I was born in Johannesburg, South Africa to very humble beginnings! From a young age, I was always so passionate about fashion – known as the “Bling Queen”, orchestrating fashion shows with my cousins, making Jewelry items as best a 7 year old can and making extra cents to buy more paints – it was a true calling to go into design! With no tertiary education and going right into work after school, I really had a modest salary and could not afford any expensive Jewelry! The Jewelry I bought at the markets would just fall apart and THIS is where I found a gap in the market – to offer quality Jewelry that wouldn’t break the bank… Natalie Mills was BORN and the rest is history!
Born in South Africa to humble beginnings, I have always had a love for bling & fashion! Having fun with my cousins for an infamous "Natalie Mills Fashion Show"
During family vacations, I would collect sea shells and string them together to make Jewelry & sell them to my neighbors! Born Entrepreneur from the Start!
My love for Fashion & Jewelry carried on through school! I was always known as the *Bling Girl* - it was always in my path to move into Fashion!
After so many failures & obstacles, I was persistent to fill the gap of offering Affordable yet Quality pieces & in 2012 I officially launched my brand.
Where it started
In 2011, I was adamant to eventually make those dreams a reality! This amazing journey started right here – a couple of bracelets and a make-shift stand! I had no brand, no strategy, and wasn’t sure of prices BUT I did have the Hard Work Ethic, The Passion, The Desire and The Never Give Up attitude to make this all into an operational Business!
I knew that there was a gap in the market, it was just a matter of figuring out how to fill it. Being resourceful is so critical to success! We are constantly evolving and figuring things out but have that confidence in yourself knowing that You WILL Figure it out – just believe in yourself! I HOPE my story encourages you to Never Give Up! YOU have so much potential and there is a reason God only made 1 of you, so Find IT – Embrace IT – Water IT daily & Excel! Nothing worth having comes easy!
Our mission is to offer affordable glamour, sophistication, and style while giving back to those less fortunate through our “Natalie Gives Back” in-house initiative.
Our brand motto is Fashionable, Affordable, Quality! This is our 3 pillar strategy when we embark on new collections and designs.
Behind the Scenes
A sneak peak into all of our behind the scenes efforts! From designing all the way to packaging, we find great joy in the process!