Our Brand
Natalie Mills is a leading global women’s fashion, jewelry, and accessory brand built on the “Luxury for Less” concept. We combine signature designs with on-trend elements to create stylish statement pieces—jewelry, hats, visors, bags, purses, face masks, footwear, and headwear—that let you sparkle and feel fabulous. Each collection embraces the latest colors and trends, offering must-have looks at an attainable price. Every piece is beautifully packaged, making Natalie Mills a perfect gift.
Natalie XOXO
Our Journey
I was born in Johannesburg, South Africa to very humble beginnings! From a young age, I was always so passionate about fashion – known as the “Bling Queen”, orchestrating fashion shows with my cousins, making Jewelry items as best a 7 year old can and making extra cents to buy more paints – it was a true calling to go into design! With no tertiary education and going right into work after school, I really had a modest salary and could not afford any expensive Jewelry! The Jewelry I bought at the markets would just fall apart and THIS is where I found a gap in the market – to offer quality Jewelry that wouldn’t break the bank… Natalie Mills was BORN and the rest is history!
Our Mission
Our mission is to offer affordable glamour, sophistication, and style while giving back to those less fortunate through our “Natalie Gives Back” in-house initiative.
Our Motto
Our brand motto is Fashionable, Affordable, Quality! This is our 3 pillar strategy when we embark on new collections and designs.
Our Faith
We are a faith-based, Kingdom company, committed to glorifying God in all we do. Christian values guide our integrity, honesty, diligence, and consistency. We remain open to learning and growth as the Holy Spirit leads us, honoring God’s ways with patience, perseverance, discipline, and self-control. Above all, we value and respect everyone—customers, partners, and colleagues—fostering a culture of kindness as the Lord commands.
Behind the Scenes
A sneak peak into all of our behind the scenes efforts! From designing all the way to packaging, we find great joy in the process!
