Natalie Mills was born in Johannesburg South Africa to humble beginnings. Today Natalie is a passionate mother, wife, entrepreneur and a catalyst for empowering women in the workplace
From a young age, Natalie had a special love for jewelry. She would collect sea shells during family vacations and pierce holes into them. Then Natalie would thread the shells with string to create bangles and necklaces to sell to her classmates and neighbors. A passionate entrepreneur was born!
Natalie loved to accessorize. She would often wear jewelry, but on a modest salary she could only afford costume jewelry which would break and fall apart. Higher quality jewelry came with a much higher price tag, and Natalie noticed a gap in the middle market for affordable, yet quality jewelry. A brand was born!
Natalie launched Crystal Creations by Natalie Mills in 2012 which fast become an aspirational yet accessible women’s jewelry brand. The launch showcased her design talents and quickly became a must-have brand that is now sold in most major department and jewelry stores across South Africa. The success of the designs and growth of her business, led to opening standalone retail boutique to offer a loyal customer base more variety and a fairytale shopping experience
After Crystal Creations by Natalie Mills created international appeal, in 2017 the company was strategically rebranded to Natalie Mills. With global potential for the brand and a never give up attitude, Natalie moved from South Africa to the USA. She was ready to launch her namesake brand in the world’s leading jewelry market and create a better future for her family. A new brand was born!